Uncategorized

The Titan of Hydration Systems

XLAB TORPEDO SYSTEMIt is that season…Ironman training is in full swing, the race calendar is set and you are going over every last detail to make sure your next 70.3 performance is a PR. And of course the topic every triathlete and cyclist is talking about this time of year is hydration. The weather is at its warmest, your mileage is being cranked up and you are looking for the most efficient hydration delivery product on the market. Your timing is perfect my friend, because XLAB, one of the leaders in aero hydration systems, has just launched their new Torpedo System and it is available at Nytro Multisport.

The new Torpedo System is the result of four years of research, testing and development. A team of designers worked passionately with Ironman World Champions and aerospace engineers to ensure that the new product is the lightest on the market and delivers the optimum amount of aerodynamics. In fact, this hydration giant is 100 grams lighter than its competitors and holds a true 26 ounces (768 milliliters) of fluid. To top it off, the sleek design does not impact the aerodynamic capabilities of the bike in any way. Now that’s my idea of the perfect Big Gulp!

The construction crew did not stop there when they set out to create this world-class system. Every detail was carefully planned with the rider’s comfort and convenience in mind. There is nothing more annoying than having to leave your arrow position to reach for a bottle when you are digging deep for a personal best. The Torpedo System puts all this agitation to rest. The bite valve keeps liquid at the top of the straw for faster drinking…a definite plus when you need fluids fast. Also, this replenishment hero can be adjusted for your perfect fit and its dual straw feature ensures that your electrolytes are never out of reach. Furthermore, the design allows for clear viewing of your computer so you don’t need to leave your position to look at your monitor. What does all this add up to? Less time on the clock when you cross the finish line.

xlab airflow CFD tested design

The XLAB Torpedo System comes clad in carbon fiber! Both the mini mount and bottle cage are made from the finest CF on the market. And of course color coordinated aero designed spacers and a color coordinated bite valve ensure that your will ride in style. Finally this titan weighs in at a mere 170 grams. That’s what I call a lightweight fighter with a big punch. Ride with this new system and you will definitely be wearing a new victory belt at the end of your next race. And all the replenishing you did along the way will ensure that your stay in the victory beer garden will be a little less dehydrating.

Available at Nytro.com

Gear, Uncategorized

The Triathlon Deal Of The Decade

Nytro Tri Package

You need it all…wetsuit, tri-bike, helmet, shoes, etc. etc. etc. You’ve gone on-line and pointed and clicked and added items one by one to your cart and when the prices totaled up, your credit card ran and hid behind your electrolyte replacement bottle and refused to move, asking for asylum in the land of fruit punch-flavored sodium and potassium fluid. Yes you realized that perhaps you were suffering from some post-long ride blood sugar disturbances, but your plastic friend had a good point. You’ve taken up this sport where everything from Sport Beans to airline tickets to gel-cushioned bike seats have been charged on your loyal friend. Now he is taking a stand against register abuse. Not only is the magnetic strip being worn-away, but your credit limit is approaching it’s ceiling and you are about to become a triathlon widower.

You sit back and take in all that is happening. You are in need of some new gear, but your four lettered friend has a valid point. There has to be a way to score the essentials you need without causing further friction in your relationship. Just when you thought all hope was gone, you remember an amazing deal some of your training partners were talking about. You rush to your Mac in an ecstatic rage. Your fingers can’t type http://www.nytro.com fast enough. You scroll quickly through the great blogs about the latest running shoes and bikes available at the shop until you find the link for the “Tri Package.” Your heart races as if you are on the starting line for your first Ironman. Your fingers fumble as you click impatiently on the string of letters and numbers that will bring you to Mecca. Yes you have now landed on the ultimate page for not only the triathlon deal of the decade, but the number one selling tri package on the planet, http://www.nytro.com/triathlon-packages/buy/tri-starter-package/. Tears roll down your eyes as you see the great products you get for an all-inclusive price.

Tri Package
Nytro Tri Package

You rattle off the list of items, “Cannondale Slice 5 105 Tri Bike, Men’s or Women’s Blue Seventy Tri Fusion Wetsuit, Shimano R540 Pedals/Cleats, Shimano TR31 Tri Shoes, a Bell Lumen Helmet, Nytro Transition Bag, Men’s 2XU Top and Short or Women’s Zoot Top and Short, Nytro Water Bottle, Nytro Hybrid Race Belt, Nytro Bottle Cage, Nytro In-Store Bike Fit.” And between gasps of air as you remain in a state of hyperventilation, you manage to eek out, “A free month of on-line training by Break Away Training.” All for $2,199.98. That is over $1,500 worth of savings off the MSRP. This was enough to make your credit limit sigh a breath of relief and your credit card decide to leave its temporary asylum and run back to the bastion of your money clip. A sweet reunion that everyone can live with.

All the items will help carry you to your best season yet of triathlon competition. You are confident knowing the Cannondale Slice 5 105 is a tri bike that bikeradar.com says, is “Aero-efficient, light and climb-friendly with long-haul comfort.” Not to mention, your training will be tailored by one of the top on-line coaching platforms in the industry with breakaway-training.com. Yes my friend, you have hit the triathlon jackpot. And with all the money you will have saved by investing in this exclusive package that only Nytro.com offers, you may need to take your good fortune, FDIC insured credit card and new tri digs to Vegas for a spin with Lady Luck. Best wishes and remember…what happens in Vegas, Stays in Vegas!

Gear, Reviews, Uncategorized

A Megastar Is Born!

Hoka One OneYou won’t find it in your Facebook invites or as one of the latest tweets in your feed but Hoka One One is inviting “you to come run with us.”  If I were you I’d take this new kid on the block up on their offer because pretty soon they will be in so much demand that these type of invites will be few and far between as their time will be spent tending to the hundreds of thousands of orders they have to fulfill and the new spring lines to launch.  Yep you heard it here first…a new megastar has been born so grab your backstage pass and run, don’t walk, to Nytro Multisport to grab your pair of these new running shoes that are taking the endurance community by storm.

Hoka One One was founded by two trail running enthusiasts.  They set out to design a shoe that was beneficial for runners of all abilities.  So in 2010, when most of the major shoe companies were designing models that followed the minimalist profile standard, Hoka went in an entirely different direction.  The shoe company from “down under” took notes from the leaders in the tennis, mountain biking, skiing and golf industry and decided to go big.  Yep, just as Callaway had revolutionized the golf industry with its line of Big Bertha drivers, Hoka designed a running shoe that was 15% lighter than average running shoes but yet 2.5 times larger in the midsole than it’s mainstream competitors.  The results have been monumental.  Consumer demand for the product has been extraordinary and industry leaders are so impressed that they are buying the shoe for their daily training.  Multisport industry legend Dan Empfield stated,

“For a quarter century I’ve been limping along in my running, wanting and waiting for a particular shoe.  I knew the features; knew what I wanted; but nobody would make it.  Finally a company made that shoe, and Hoka One One is that company.”

So what makes the Hoka so special?  The designers have created a shoe that encourages natural running mechanics while blending the benefits of a light “minimalist” feel with the traction and cushion of a “makimalist” shoe.  Thus the athlete feels as if they are floating while running as compared to pounding the ground in traditional running shoes.  Hoka refers to this sensation as “levitation.”  The unique design of the shoe allows the athlete’s body to be relaxed while running because the low ramp angle of the heel and the extra cushioning allows for an astonishing 80% shock dissipation to occur.  I guess you could say that Hoka truly has the Midas touch!  This shock absorption is a God-send because it allows for two to three times more vertical travel than conventional running shoes can provide.  If you are a trail running enthusiast, the shoe can be manna from heaven!  Your ability to navigate uneven terrain with greater efficiency and comfort is increased exponentially.  Plus, that larger outsole surface allows for greater grip and stability so those slippery slopes along the river path aren’t nearly as treacherous as they used to be. According to triathlon superstar Scott Tinley, “Certainly the shock-absorption aspect of running shoe design has been overlooked in the pop-driven, barefoot boom. But in all the shoes I’ve run in since my first pair of Indian moccasins in 1970 (true story), I’ve yet to run in a UCS (ultra cushioned shoe) that retains the control and weight of Hoka.”  Move over Jeep 4×4…you have met your match!

So there you have it…the latest in running shoe technology that is in a league of its own.  The Hoka One One has set the standard high and is running away from the rest of the field and leaving its large footprint firmly embedded in that mud that is settled along the creek path for all the competition to look at and you are invited to come along for the ride of your life!

Available at Nytro.com

Gear, Reviews, Uncategorized

It’s All About The Shoes

NytroshoeblogYour feet carry you thousands of miles during your training. You demand a lot from them…they have to navigate the uneven half-lit terrain during your 5:30 AM interval workout on the trail near the lagoon. They faithfully pulled you to a half-marathon PR last summer. And of course how can you forget their dedicated performance at Ironman Arizona a few years back when they weathered the tough 140.6 that the desert dished out and brought you through they finish so you could hear Mike Reilly shout, “You are an Ironman.” With all the camaraderie and loyalty your running buddies have provided you, don’t you think it is only fitting they get the perfect fit? Here are the top three shoe brands the Tri world has to offer your fearless fliers. So time to read up, grab a pair of socks and take one of these new kicks for a spin. After all, fall Ironman season is just around a corner, and you my friend have some distance to put in.

Zoot, formerly known as a “race day brand,” has brought its A game to the table and is now taking the Tri and running world by storm by providing everyday trainers that give the athlete’s foot stability, cushion and flexibility while encouraging a natural running form without a zero drop or extreme sole. Shying away from riding the waning trend of the “minimalist revolution,” this true-to-form line has continued to bring endurance athletes one of the most reliable and comfortable trainers in the industry so that when toe meets starting line, the question isn’t “How fast am I going to race?” but instead, “How much faster am I going to race?” According to new GM of Zoot, Erik Vervloet, “Zoot has never been a brand to chase fake technology or trend. Instead holding themselves to the standards that Ali’i drive demands. For thirty years Zoot has done one thing…innovative solutions for the most demanding endurance athletes. While our bread and butter has always been race day, we are very excited to bring running shoes for the other six days that end in ‘y.’ Whether you are going long and slow or tempo and track, Zoot makes the perfect shoe for you. Light, fast, comfortable and cushioned. What else could you want?” This company gets kudos from me for paying attention to detail when it comes shoe fit and comfort. Who wants to feel 500 stitches barricading their way into your foot when you force on a racer after you get off a hundred mile plus bike through the sweltering lava fields of Kona? Barefit technology allows the athlete to say goodbye to annoying foot chafing and instead allows total freedom from bothersome and bulking stitching. Move over Princess and the Pea…there is a new comfort revolution taking place! And with models ranging from $110-$150 as compared to $150-$175 for most trainers in their category, you racing budget gets a little breathing room.

Newton, known as the shoe that “supports a natural running motion,” might intrigue those of you who are attracted to a minimal drop shoe. This type of shoe is designed to encourage and support your body in it’s natural running form. The biomechanical sensor plate in the shoe means less padding is required and allows for an interaction between the foot and ground. When the foot makes contact with the ground, it sends a signal to the brain which signals back to the muscles to perform. Bottom line…less stuff means a more innate running pattern will take place. A great feature of this line is that every shoe accommodates orthodics. Another cool feature of the brand that is named after the man who laid the foundation for classical mechanics, is that all the outsoles and laces are built with recycled materials. Now that is something Sir Isaac himself would be proud of. Gold stars for going green Newton! Buying a pair of Newton’s will cost a little more. With models ranging from $149-$175, you might want to ride your bike to work instead of driving to save your pennies. But if you are a mechanical stickler, then it is worth the extra pedal power!

Hoka One One is the new kid on the block. And with a name like that you think a lot of bullying might be in store for the newbie. Well, sticks and stones might break bones, but the oversized running shoe from down under will be laughing all the way to the bank. The brand combats the minimalist approach, and in fact has chosen to run in the opposite direction by constructing a shoe that is “oversized.” The Hoka One One is the Humvee bad-to-the-bone version of running shoes. Super-size me baby! That is exactly what the designers did when they created a trainer that has 2.5 times more midsole than other leading running shoes. What does this equate to? How about a 30% softer mid-sole than other shoes. With all this super-sizing going on you are probably thinking that although the Hokas offer stellar off-road capabilities and make you feel like a warrior of the road with that extra cushioning, they must weigh what the mighty military four-wheel drives do. You my friend are mistaken. How the geniuses were able to create a shoe that is this size but yet remains 15% lighter than it’s rivals is beyond me. All I know is according to multisport icon Paul Huddle, “I haven’t been able to run back-to-back days or gone past 1-hour in about 5-years.  Since putting these on, I’ve done both.  I got to run 1:50 a couple of weeks ago with my wife and am actually considering an attempt on Boston qualifying.  When running has been the backbone of your endurance life and then taken away, it feels like such a gift to have been granted a few extra ‘real’ runs.” Scott Tinley, World Ironman Champion even says, “Generally, I think the Hoka is a great addition to any athlete’s closet and for those of OBR (old beat-up runner) who want to eek out a few more miles before the GFLS (Great Finish Line in the Sky), they are heaven-sent.” The goal of the shoe is to create a softer running “ride,” allow for more traction and a better running posture with the build of the shoe. So if you want to add one of the mightiest members of the industry to your training fleet, I say run, don’t walk, to Nytro and pick up a Hoka One One. With all the extra miles you will be able to run in these, who knows, your new nickname might be “commander.”

So there is the skinny on all the good stuff that these stellar companies have going on. After all your feet do for you shouldn’t it be all about the shoes? Happy training!

Shop Hoka, Newton and Zoot shoes at Nytro.com

Gear, Uncategorized

Boardman Bikes…Coming to America!

boardman bikes at nytroThe slogan says it all…”Ride like a champion. Ride a Boardman.” Chris Boardman is an Olympic and World Champion as well as World Record Holder in cycling. He has transferred the success he has had in the athletic arena over to the bike building world and created one of the most high end and prestigious lines of bikes in the industry. Known as “The Professor” during his racing career, Chris now heads up development and research for the Boardman line. This former professional cyclist pays extensive attention to the quality of materials used, engineering and detail for each new bike that his team creates. For example, Boardman uses UD (uni-directional) carbon cloth. This type of carbon can allow for up to a 70% increase in frame strength and stiffness as compared to those frames made out of cheaper carbon cloth. Chris has gone beyond the traditional view of building bikes based on prescribed protocols dictated by the aeronautical industry, and instead has employed a “holistic” approach to bike construction. The company looks at speed, airflow types, equipment shape as well as the interaction of the rider with the aforementioned variables. Boardman has also utilized what he refers to as “the team approach,” which is looking outside the cycling world to utilize technology and materials that other industries (such as the military) are revolutionizing.

Until recently, these distinguished bikes were only available oversees. But now they are coming to America, and in a big way! Nytro Multisport will be one of few retailers in the US to carry the brand. Boardman approached Nytro and asked owner Skip McDowell if he would carry the impressive road and Tri bikes. According to McDowell, the relationship between Boardman and Nytro is, “a match made in heaven because it pairs quality products with a quality retailer.” McDowell is quite confident that Nytro Multisport will help create a huge demand for the bikes in the US as they have done for countless other retail products that started their launch with the Encinitas based retail and on-line store.

With so many world-class and age group cyclists and triathletes living and training within close proximity of the store, and using the store as as a starting point for many bike and run sessions, it is safe to say that the news of Boardman’s arrival in the United States will travel ferociously within these communities. Learn more about the exciting features and cutting edge technology that make Boardman bikes unique by visiting www.nytro.com or contacting the store’s customer service line at 1-800-697-8007. Be one of the first to train and race on these revolutionary bikes and you will be guaranteed to be ahead of the pack.

Shop Boardman bikes

Training & Fitness, Uncategorized, Video

Standing Tall

egoscueWe all know that one of the keys to a faster performance, is a more efficient swim stroke, bike pedal or running stride.  But how does an athlete improve this efficiency and can improving ones posture translate to increased athletic performance?  In this article we are going to discuss the crucial role posture plays in athletic success, ways to improve posture and look at the effectiveness of orthotics.

Our bodies are made to move.  Each muscle has a specific job and if it does not receive the stimulus it needs to move, the muscles will eventually become dysfunctional and the result is pain in the form of a spasm, tightness or burning sensation.  The opposite is true as well.  If you overwork a muscle, the same unpleasant sensations occur.  Athletes have a special relationship with their bodies and know when the effects of putting in countless hours in the lap pool and miles on the road have caught up.  I interviewed posture specialist Brian Bradley from the Egoscue Method clinic in Del Mar, CA regarding the delicate relationship between posture and athletic performance.

MG: 1. What is your opinion on orthotics?

BB:”Let’s face it!  We live in a society where sitting for many hours per day at the office coupled that with sitting in city traffic, causes your body to believe that its best functioning position is sitting.  Then mix that with going into your swim-bike-run in an improper position.  The result is chronic pain and a definite loss of performance efficiency.  That little achilles twinge, low back tightness and/or chronic foot pain puts you on the sidelines for your upcoming season.  Not fun!”

“Orthotics, specially made inserts that are put inside shoes to change the way weight and impact are managed, can temporarily silence pain issues and eventually alter one’s overall biomechanics…and most likely not for the positive in the long term!  After the dysfunctional movement pattern is altered and the “friction” is moved, the problem begins all over again in a new location.  Only this time, the piriformis syndrome, the herniated lumbar disc, the medial knee degeneration, the TMJ…etc…begin to rear their ugly heads.  Here comes the pain!”

“The structures of the feet are not designed to handle any alternatives to correct posture.  Any pattern of foot strike that deviates form heel-ball-toe is a symptom of dysfunction.  In order to correct it, one must take time to reposition their load joints to allow a normal, efficient foot strike.”

MG: 2. How can someone improve their posture/function without using orthotics?

BB: “Not by thinking about it!  People have enough “stuff” on their plates on a daily basis and worrying about their posture isn’t going to make things less stressful.  In order to change one’s foot strike to the normal design, it is imperative to change the entire body’s kinetic chain.  Put simply, strengthening exercises focused on correcting posture must accompany any flexibility/range of motion program.  Simply stretching your quads, hamstrings, and calves is not going to be enough to ward off 8-12 hours of combined sitting, driving and working at computers we do in our modern society.  If someone can find the time to do five posture exercises, their running gait would dramatically improve over time.  That time will vary from person to person but the idea is to get it started ASAP!  Watch the videos below for some great tips on how to assess your own posture.”

http://www.youtube.com/watch?v=Hbi2u7oxxRg&feature=youtu.be

MG: 3. How (if at all), in your opinion, can orthotics be used to help reduce/overcome athletic injuries?

BB: “I would never allow one of our athletes to use orthotics without going after the altered mechanics that led them to have to use them in the first place.  It would be like giving a blood transfusion to someone with a severed artery…it just doesn’t make sense.  Here is a rule to go by:  When the orthotics become uncomfortable after you have started postural therapy, its time to change them or get rid of them completely.  Remember, they are something external to your body and you need to do your part to regulate them.”

Next time you feel that hamstring twinge, calf tightness or shoulder pain, think twice before you take two ibuprofen and hope the pain subsides by morning so you can meet your group for an early morning ocean swim or 65 mile ride.  That subtle language your body is speaking to you does not want to be muffled.  Pain is your body’s way of saying something isn’t right and immediate actions need to be taken to stop the pain and, more importantly, correct the cause that started the pain in the first place.  Getting your body in the proper alignment is perhaps the most important step you can take in getting yourself back on the road or in the pool faster.  But in reality, a functional stride will keep you from getting re-injured and will actually help increase your range of motion, hence resulting in faster swim, bike and run times.  And that my Tri-friend is something we can all appreciate.  Happy training!

For more information on the Egoscue Method or for any questions regarding the informative video in this blog please contact:

Brian Bradley

bbradley@egoscue.com

800-995-8434

Uncategorized

The Nytro Evolution

Nytro Multisport

In 1992 Nytro Multisport opened its door and helped grow perhaps one of the most important athletic booms in decades.  Located on the famous “Coast Highway” in the quiet beach town of Encinitas, CA, “Nytro” as the store is known to multisport enthusiasts everywhere, became the Mecca for the latest in cycling, swimming and running apparel. Nytro became a pioneer in the industry when they launched their on-line store.  The first of its kind, the revolutionary site sold the best products in the industry and featured hard to get items that were coveted by “Tri guys (and gals)” world-wide.  Thus, Nytro in reality, helped to open the sport of triathlon to global popularity.  In turn, what we see today is that triathlon is one of the fastest growing sports among amateur athletes.

When Nytro first opened there was a need to serve the triathlon community in the local coastal section of San Diego.  After all, it was a hotbed for the sport.  Athletes such as World Champions Michellie Jones, Mark Allen, Greg Welch and many others lived and trained in the area.  Bikes needed to be serviced somewhere and swim goggles replaced, but no one anticipated the surge in popularity the sport would experience in the early to mid 2000’s.  Nytro is now the trendsetter in what other retailers choose to carry.  Manufacturers such as Compex, Hammer, 2XU, Zoot, Cannondale and Capo, to name a few, recognize the presence Nytro has in the virtual shopping world.

Part of what makes this landmark store so successful is its commitment to customer service.  The motto is simple, “Offer the latest technology, the most reliable advice and the best customer service in the industry.”  Walk into the store and you are greeted by a fellow swimmer, biker and runner who know everything about what you will need to get to your next PR.  New to the sport?  The staff can help direct you to the products you will need to get your training started and even suggest beginning training groups you can be a part of.  A “one stop shop” so to speak, owner Skip McDowell knows that what his staff is really doing is helping a customer with their fitness goals, reach new personal bests, and enjoy the ride.

Nytro’s presence at major triathlon events and local training events is unparalleled.  Stop by the store for a coffee and bagel before you head out for a long Saturday ride.  The provisions are well stocked outside the shop by Harvey and Ramon who will also provide you with directions and all the “need to knows” of the Pacific Coast Highway.  Nytro is a vital supporter of the Tri Club of San Diego as well the Challenged Athletes Foundation (CAF) and other important triathlon media sources.  Skip and Kristie McDowell, the owners, are proud that their store is what Triathlete Magazine refers to as, “the Mecca of triathlon gear.”  Anyway you look at it, the store that was an integral part in the beginning popular stages of triathlon, is now one of the leaders in the industry and is helping the sport to continue growing strong.